Apple Search Ads Repository. Library of ASA ads.
Growth
1 min read
Apple Search Ads Repository. Library of ASA ads.
Apple made available the full library of the Apple Search Ads run by developers in Europe. It’s called Ad Repository....
Paywall Experiments for Subscription Apps. Quick A/B Testing Framework.
Growth
6 min read
Paywall Experiments for Subscription Apps. Quick A/B Testing Framework.
Paywall A/B testing is crucial for unlocking subscription app revenue growth. However, conducting rapid experiments can be challenging, especially when...
June Product Update: new A/B testing tooling for paywall experimentation
Growth
2 min read
June Product Update: new A/B testing tooling for paywall experimentation
Qonversion Experiments As we were crafting our new solution, Qonversion Experiments, we zeroed in on three crucial elements: Simplicity and ease...
Subscription monetization lessons: pricing, paywalls, & more. Vahe Baghdasaryan, Coin Stats App.
Growth
24 min read
Subscription monetization lessons: pricing, paywalls, & more. Vahe Baghdasaryan, Coin Stats App.
Coin Stats app is the leading crypto portfolio tracker with more than 1M monthly active users (MAU). In this podcast...
Firebase A/B Testing Overview and Alternatives
Analytics
4 min read
Firebase A/B Testing Overview and Alternatives
Firebase is a popular platform by Google that provides useful tools to mobile app developers. The tools include a cloud...
Paywall A/B Experiments for Optimizing In-App Revenue for Fitness apps
Growth
5 min read
Paywall A/B Experiments for Optimizing In-App Revenue for Fitness apps
Best practices for creating paywalls for fitness apps.
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WWDC23 and What’s New in StoreKit 2
Infrastructure
5 min read
WWDC23 and What’s New in StoreKit 2
Let’s have a quick look at the highlights from WWDC23 related to in-app purchases and subscriptions. There were new features...
What’s New in Google Play Billing Library 6.0.
Infrastructure
2 min read
What’s New in Google Play Billing Library 6.0.
During its annual I/O conference, Google announced the release of the new Google Play Billing Library 6.0.
Apple’s WWDC 23’: iOS 17, Vision Pro, and Other Updates 
Growth
11 min read
Apple’s WWDC 23’: iOS 17, Vision Pro, and Other Updates 
The Worldwide Developers Conference WWDC23 showcases Apple’s latest innovations in hardware, featuring the highly anticipated launch of the new iOS17,...
Apple Search Ads Measurement
Growth
3 min read
Apple Search Ads Measurement
When it comes to mobile app advertising, it’s no secret that Apple Search Ads (ASA) is a potent platform. Specifically,...
Paywall Experimentation for Magazines & Newspapers apps
Growth
6 min read
Paywall Experimentation for Magazines & Newspapers apps
In today’s rapidly evolving media landscape, newspapers are increasingly embracing subscription-based revenue models. One notable success story for this methodis...